Lichfield Car Hire Privacy Policy

Data We Gather

We gather and manage various types of personal information, including:

2. Usage of Your Information

Your personal information serves these key purposes:

• Service Provision and Contract Fulfillment:
  • We handle the processing and management of your car rental bookings and contracts. We verify your identity to confirm compliance with our rental criteria. Our team assists with the collection and return of vehicles, as well as processing payments, deposits, and any applicable charges.
• Client Communication (Legitimate Interest/Contractual Obligations):
  • Issuing booking confirmations, updates, and key rental details. Addressing your questions and delivering customer assistance. Informing you of any modifications to our services or policies.
• Marketing Preferences and Consent Management:
  • We send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out at any time.
• Service Enhancement (Legitimate Interest):
  • Evaluating website activity to refine user experience and functionality. Conducting assessments to improve our vehicle fleet and service offerings.
• Compliance with Legal Requirements in Lichfield:
  • Adhering to local laws, regulations, and tax responsibilities. Safeguarding against fraud and maintaining service reliability. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

We may share your data with:

• Local Service Partners: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. These partners are contractually committed to safeguarding your data.

We do not share your personal information for marketing.

4. Safeguarding Your Data

We adopt suitable technical and organizational measures to safeguard your personal information from unauthorized access, modification, disclosure, or destruction. This includes encryption, access controls, secure servers, and routine security evaluations. However, no method of online transmission or electronic storage can guarantee complete security.

Data Retention Practices

We store your personal information only for the time needed to achieve the objectives for which it was gathered, including compliance with legal, accounting, or reporting obligations. The duration of retention depends on the nature of the information and the circumstances surrounding its processing.

Your Rights in Lichfield

Your rights under UK data protection law.

• Accessing Your Information: Obtain a copy of your personal information records.

For inquiries regarding your rights, please reach out to us below.

Cookies and Data Tracking

Our website employs cookies and similar technologies to improve your browsing experience, analyze traffic patterns, and customize content. You can adjust your cookie preferences at any time through your browser settings to ensure they align with your preferences.

Policy Changes

This Privacy Policy may be revised from time to time to align with changes in our practices or legal obligations. Any updates will be posted on this page, along with a new "Last Updated" date. We recommend checking this policy periodically to stay informed about how we manage your information.

Lichfield Car Hire Support

For inquiries regarding our Privacy Policy and data practices, please reach out: